\u7531\u975e\u8425\u5229\u7ec4\u7ec7\u666e\u521b(PlusYoou)\u4e3b\u529e\u7684\u7b2c\u4e94\u5c4a\u5357\u52a0\u5dde\u521b\u65b0\u8bba\u575b(SIF)11\u670819\u65e5\u5168\u5929\u5728\u957f\u6ee9\u5e02\u7684\u7687\u5bb6\u739b\u4e3d\u53f7\u90ae\u8f6e(Queen Mary)\u4e0a\u4e3e\u529e\uff0c\u672c\u5c4a\u8bba\u575b\u4e3b\u9898\u662f\u5a31\u4e50+\u79d1\u6280\uff0c\u5206\u4e3a\u56db\u4e2a\u5f53\u524d\u6700\u53d7\u597d\u83b1\u575e\u3001\u4e3b\u6d41\u5a92\u4f53\u5173\u6ce8\u7684\u3001\u6709\u5de8\u5927\u53d1\u5c55\u524d\u666f\u7684\u7248\u5757\uff1a\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\uff0c\u7f51\u7ea2\u8425\u9500\uff08Influencer Marketing\uff09\uff0c\u5f71\u89c6\u77e5\u8bc6\u4ea7\u6743\uff08IP\uff09\uff0c\u4ee5\u53ca\u6570\u5b57\u5a92\u4f53\uff08Digital Media\uff09\u3002\u5438\u5f15\u5168\u7f8e\u548c\u5357\u52a0\u5dde\u5730\u533a400\u540d\u4e13\u4e1a\u7cbe\u82f1\u548c\u9752\u5e74\u5b66\u5b50\u4e0e\u4f1a\u3002<\/p>\n
\u56fe\u7247\u96c6<\/p>\n\n
\u666e\u521b\u4e3b\u5e2d\u674e\u53ef\u8868\u793a\uff0c\u8bba\u575b\u7531\u5357\u52a0\u5dde\u4ee3\u8868\u5a31\u4e50\u6700\u524d\u6cbf\u7684\u79d1\u6280\u6e2f\u6e7e\u201c\u7845\u6ee9\u201d\u53d1\u58f0\uff0c\u5021\u5bfc\u6700\u5185\u884c\u3001\u6700\u6709\u524d\u666f\u7684\u79d1\u6280\u5a31\u4e50\u521b\u65b0\uff01\u5e76\u8ba8\u8bba\u4e0b\u4e00\u4e2a\u4e94\u5e74\uff0c\u5a31\u4e50\u4ea7\u4e1a\u5411\u54ea\u91cc\u53d1\u5c55\uff0c\u65b0\u4e00\u4ee3\u7684\u5e74\u8f7b\u4eba\u548c\u6295\u8d44\u8005\u53c8\u5c06\u5982\u4f55\u5b9a\u4f4d\u548c\u51c6\u5907\u8fce\u63a5\u8fd9\u4e00\u5207\u53d8\u5316\uff0c\u4e2d\u56fd\u4f01\u4e1a\u8d70\u4e0a\u4e86\u5927\u822a\u6d77\u65f6\u4ee3\uff0c\u8bba\u575b\u5e0c\u671b\u80fd\u5e2e\u52a9\u9752\u5e74\u670b\u53cb\u4eec\u9a76\u5165\u7f8e\u56fd\u4e3b\u6d41\u793e\u533a\uff0c\u5e76\u4e14\u83b7\u5f97\u6700\u6709\u6548\u7684\u4eba\u8109\u3002<\/p>\n
\u5728\u201c\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\u98a0\u8986\u7535\u5f71\u548c\u6e38\u620f\u201d\u5206\u8bba\u575b\u7684\u8ba8\u8bba\u4e2d\uff0c\u5609\u5bbe\u4eec\u8ba4\u4e3a\uff0c\u79d1\u6280\u548c\u5a31\u4e50\u7684\u8de8\u754c\u5408\u4f5c\u63a8\u52a8\u5a31\u4e50\u884c\u4e1a\u6b63\u5728\u8fdb\u884c\u5feb\u901f\u7684\u53d8\u9769\u3002VR\uff0b\u7535\u5f71\u7684\u7ec4\u5408\u662f\u9769\u547d\u6027\u7684\uff0c\u5bfc\u6f14\u4eec\u53d1\u73b0\u6545\u4e8b\u4e0d\u4f1a\u8bb2\u4e86\uff0c\u56e0\u4e3a\u89c2\u4f17\u7684\u76ee\u5149\u518d\u4e5f\u4e0d\u662f\u8ddf\u7740\u955c\u5934\u7684\u805a\u7126\u800c\u805a\u7126\uff0c\u89c2\u4f17\u7684\u601d\u7ef4\u518d\u4e5f\u4e0d\u662f\u88ab\u52a8\u5730\u88ab\u67d0\u4e2a\u7279\u5b9a\u7684\u6545\u4e8b\u4e3b\u7ebf\u7275\u7740\u8d70\u3002\u526a\u8f91\uff0c\u9065\u6444\uff0c\u955c\u5934\u7684\u62c9\u8fd1\u62c9\u8fdc\uff0c\u8fd9\u4e9b\u4f20\u7edf\u7684\u62cd\u6444\u65b9\u5f0f\u88abVR\u5f7b\u5e95\u7684\u6539\u53d8\u4e86\u3002VR\u4e0e\u7535\u5b50\u6e38\u620f\u7684\u7ed3\u5408\u4e0d\u4ec5\u4ec5\u6709\u6548\u7684\u589e\u52a0\u4e86\u6e38\u620f\u7684\u4e92\u52a8\u6027\uff0c\u5f80\u5f80\u7ed9\u73a9\u5bb6\u4ee5\u540c\u65f6\u5728\u89c2\u770b\u597d\u83b1\u575e\u5927\u7247\u7684\u9519\u89c9\u3002\u4f20\u7edf\u7684\u7535\u5f71\u5236\u4f5c\u65b9\u5f0f\u5c06\u4f1a\u88ab\u98a0\u8986\u3002 \u5728\u201c\u7f51\u7ea2\u7ecf\u6d4e\u98a0\u8986\u5e7f\u544a\u548c\u8425\u9500\u201d\u5206\u8bba\u575b\uff0c\u5609\u5bbe\u4eec\u8868\u793a\uff0c\u5f71\u54cd\u529b\u610f\u5473\u7740\u6d41\u91cf\u7684\u672a\u6765\uff0c\u5229\u7528\u5f71\u54cd\u529b\u4e3a\u54c1\u724c\u6253\u4e0b\u575a\u5b9e\u7fa4\u4f17\u57fa\u7840\u624d\u662f\u738b\u9053\u3002\u7531\u4f20\u7edf\u7684\u5e7f\u544a\u4e1a\u52a1\u5411\u4e92\u8054\u7f51\u8425\u9500\u7684\u8fc1\u79fb\uff0c\u518d\u5230\u5982\u4eca\u5982\u4f55\u6700\u5927\u5316\u5229\u7528\u7f51\u7ea2\u6253\u9020\u5408\u9002\u7684\u54c1\u724c\u6587\u5316\u3002\u9996\u5e2d\u5e02\u573a\u8fd0\u8425\u5b98\u4eec\uff0c\u751a\u81f3\u6bcf\u4e00\u4e2a\u9700\u8981\u4e3a\u81ea\u5df1\u54c1\u724c\u8425\u9500\u7684\u4eba\uff0c\u65e0\u4eba\u80fd\u9003\u8fc7\u8fd9\u4e00\u5de8\u5927\u7684\u53d8\u9769\u3002<\/p>\n
\u540c\u65f6\u5609\u5bbe\u4eec\u5404\u81ea\u5c31\u5728\u4f17\u591a\u7f51\u7ea2\u96c6\u4e2d\u7684\u5e73\u53f0\uff0c\u5982\u4f55\u7ba1\u7406\u5e76\u4e14\u964d\u4f4e\u8054\u7cfb\u5927V\u7684\u6c9f\u901a\u6210\u672c\uff0c\u5982\u4f55\u89e3\u51b3\u5927\u5546\u5bb6\u7684\u54c1\u724c\u6253\u9020\u9700\u6c42\u4e36\u7cbe\u51c6\u627e\u5230\u6027\u683c\u5339\u914d\u4e36\u63a8\u5e7f\u6548\u679c\u6307\u6570\u500d\u589e\u957f\u7684\u95ee\u9898\uff0c\u5982\u4f55\u63d0\u9ad8\u5339\u914d\u6548\u7387\uff0c\u5982\u4f55\u91c7\u7528\u4e91\u79d1\u6280\u548c\u5927\u6570\u636e\u642d\u5efa\u6210\u4e00\u4e2a\u81ea\u52a8\u5316\u5339\u914d\u5e73\u53f0\u7b49\u95ee\u9898\u63d0\u4f9b\u4e86\u81ea\u5df1\u7684\u89c1\u89e3\u3002 \u5728\u201c\u7f8e\u56fd\u7ecf\u9a8c\u98a0\u8986\u4e2d\u56fdIP\u4ea7\u4e1a\u94fe\u201d\u5206\u8bba\u575b\uff0c\u5609\u5bbe\u4eec\u8868\u793a\uff0cIP(\u5373\u8457\u4f5c\u6743\u6216\u77e5\u8bc6\u4ea7\u6743)\u5728\u4e2d\u56fd\u8fd1\u5e74\u7684\u53d1\u5c55\u53ef\u8c13\u5982\u706b\u5982\u837c\u3002\u800c\u65e9\u5728\u4e0a\u4e16\u7eaa\u4e8c\u4e09\u5341\u5e74\u4ee3\u5f00\u59cb\uff0c\u7f8e\u56fd\u7535\u5f71\u5de8\u5934\u5c31\u5bf9IP\u6539\u7f16\u7535\u5f71\u8868\u73b0\u51fa\u4e86\u6d53\u539a\u5174\u8da3\u3002\u6700\u5178\u578b\u7684\u4ee3\u8868\u5c31\u662f\u597d\u83b1\u575e\u5f71\u89c6\u5de8\u5934\u8fea\u58eb\u5c3c\uff0c\u5df2\u7ecf\u6210\u529f\u6253\u9020\u4e86\u4e00\u4e2a\u6709\u201c\u7535\u5f71+\u884d\u751f\u54c1+Theme Park\u201d \u591a\u65b9\u9762\u5168\u4ea7\u4e1a\u94fe\u5f00\u53d1\u7684IP ecosystem\u3002<\/p>\n
\u5728\u4e2d\u56fd\u5df2\u7ecf\u6709\u5f88\u591a\u4e1a\u5185\u4eba\u58eb\u610f\u8bc6\u5230\u7206\u53d1\u578bIP\u5e76\u4e0d\u80fd\u957f\u671f\u53d1\u5c55\uff0c\u5728\u4e2d\u56fd\uff0c\u7206\u53d1\u578bIP\u5e76\u4e0d\u9002\u5408\u957f\u671f\u53d1\u5c55\uff0c\u4e8e\u662f\u4e2d\u56fd\u8d44\u672c\u4e0e\u5f71\u89c6\u65b0\u751f\u4ee3\u529b\u91cf\u4e5f\u6b63\u52aa\u529b\u6316\u6398\u56fd\u5185\u5916\u4f18\u79c0\u7684IP\u3002\u4e2d\u56fdIP\u5f71\u89c6\u4ea7\u4e1a\u94fe\u9700\u8981\u5b8c\u5584\uff0c\u53d1\u5c55\u673a\u4f1a\u5de8\u5927\u3002<\/p>\n
\u5728\u201c\u77ed\u89c6\u9891\u98a0\u8986\u5185\u5bb9\u548c\u793e\u4ea4\u201d\u5206\u8bba\u575b\uff0c\u5609\u5bbe\u4eec\u8868\u793a\uff0c\u53d7\u4f17\u8d8a\u6765\u8d8a\u788e\u7247\u5316\u7684\u6ce8\u610f\u529b\u6b63\u65e5\u65e5\u62f7\u95ee\u7740\u4f20\u7edf\u5a31\u4e50\u884c\u4e1a\u7684\u4ece\u4e1a\u8005\u4eec\uff0c2016\u5e74\u662f\u77ed\u89c6\u9891\u7684\u7206\u53d1\u671f\uff0c\u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u65b0\u7684\u98ce\u53e3\u3002\u5728\u6240\u6709\u5185\u5bb9\u5f62\u6001\u4e2d\uff0c\u76f8\u6bd4\u4e8e\u4f20\u7edf\u7684\u7535\u89c6\u7535\u5f71\uff0c\u77ed\u89c6\u9891\u66f4\u5bb9\u6613\u6293\u53d6\u7528\u6237\u77ed\u65f6\u95f4\u7684\u6ce8\u610f\u529b\uff1b\u548c\u4f20\u7edf\u6587\u5b57\u548c\u56fe\u7247\u76f8\u6bd4\uff0c\u77ed\u89c6\u9891\u5219\u80fd\u83b7\u5f97\u66f4\u957f\u7684\u4f7f\u7528\u65f6\u95f4\u3002\u3002 \u7f8e\u56fd\u5728\u5185\u5bb9\u5236\u4f5c\u65b9\u9762\u4ee5\u53ca\u793e\u4ea4\u5206\u53d1\u4e0a\u7684\u6210\u529f\u6a21\u5f0f\u662f\u5426\u80fd\u5e94\u7528\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u4e2d\u56fd\u7684\u7f8e\u62cd\u548c\u5c0f\u5496\u79c0\u8fd9\u6837\u7684\u5de5\u5177\u7c7b\u4ea7\u54c1\u662f\u5426\u80fd\u5728\u7f8e\u56fd\u590d\u5236\uff0c\u7f8e\u56fd\u672c\u571f\u6bcf\u5929\u4ea7\u751f\u5927\u91cf\u7684UGC\u548cPGC\u5185\u5bb9\u662f\u5426\u80fd\u901a\u8fc7\u4e00\u4e2a\u66f4\u4e13\u4e1a\u7684\u6e20\u9053\u6d41\u5411\u4e2d\u56fd\u5e02\u573a\uff0c\u4e3a\u7f8e\u56fd\u7684\u77ed\u89c6\u9891\u884c\u4e1a\u5e26\u6765\u65b0\u7684\u53d8\u73b0\u6a21\u5f0f\u3002<\/p>\n
\u6781\u5177\u77e5\u540d\u5ea6\u548c\u5f71\u54cd\u529b\u7684\u8fd140\u540d\u5609\u5bbe\u4eec\uff0c\u4e3a\u4e2a\u884c\u4e1a\u7cbe\u82f1\u548c\u6b63\u5728\u51c6\u5907\u521b\u4e1a\u7684\u5b66\u5b50\u4eec\u63d0\u4f9b\u4e86\u8111\u6d1e\u5927\u5f00\u7684\u89c1\u89e3\u548c\u601d\u8def\u3002\u52a0\u5dde\u7406\u5de5\u5927\u5b66\u5761\u83ab\u7eb3\u5206\u6821\u7684\u8ba1\u7b97\u673a\u7cfb\u52a9\u7406\u6559\u6388\u5b59\u5b87\u8868\u793a\uff0c\u8bba\u575b\u975e\u5e38\u6709\u6d3b\u529b\uff0c\u5185\u5bb9\u548c\u4e3b\u6301\u4eba\u7684\u5b89\u6392\u975e\u5e38\u6709\u65b0\u610f\u3002\u6bd5\u4e1a\u81ea\u5357\u52a0\u5dde\u5927\u5b66\u540e\u3001\u56de\u56fd\u521b\u4e1a\u7684\u8d75\u5de5\u4f50\u4e13\u7a0b\u4ece\u4e2d\u56fd\u6765\u53c2\u52a0\u5f53\u5929\u7684\u8bba\u575b\uff0c\u4ed6\u8868\u793a\u666e\u521b\u9ad8\u8d28\u91cf\u7684\u8bba\u575b\u662f\u83b7\u53d6\u884c\u4e1a\u6700\u65b0\u4fe1\u606f\u3001\u8d8b\u52bf\uff0c\u8ba4\u8bc6\u884c\u4e1a\u201c\u5927\u725b\u201d\u4eec\u7684\u6700\u4f73\u573a\u5408\u3002\uff08AACYF\u6d1b\u6749\u77f6\u8baf\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"
\u7531\u975e\u8425\u5229\u7ec4\u7ec7\u666e\u521b(PlusYoou)\u4e3b\u529e\u7684\u7b2c\u4e94\u5c4a\u5357\u52a0\u5dde\u521b\u65b0\u8bba\u575b(SIF)11\u670819\u65e5\u5168\u5929\u5728\u957f\u6ee9\u5e02\u7684\u7687\u5bb6\u739b\u4e3d\u53f7\u90ae\u8f6e(Queen Mary)\u4e0a\u4e3e\u529e\uff0c\u672c\u5c4a\u8bba\u575b\u4e3b\u9898\u662f\u5a31\u4e50+\u79d1\u6280\uff0c\u5206\u4e3a\u56db\u4e2a\u5f53\u524d\u6700\u53d7\u597d\u83b1\u575e\u3001\u4e3b\u6d41\u5a92\u4f53\u5173\u6ce8\u7684\u3001\u6709\u5de8\u5927\u53d1\u5c55\u524d\u666f\u7684\u7248\u5757\uff1a\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\uff0c\u7f51\u7ea2\u8425\u9500\uff08Influencer Marketing\uff09……<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-304461","post","type-post","status-publish","format-standard","hentry","category-us_today"],"_links":{"self":[{"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/posts\/304461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/comments?post=304461"}],"version-history":[{"count":0,"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/posts\/304461\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/media?parent=304461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/categories?post=304461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sandiegochinesepress.com\/press\/wp-json\/wp\/v2\/tags?post=304461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}